Extreme marathons and business have a natural synergy; both are about setting goals and attaining them. In business as in extreme running, there needs to be motivation and the desire to overcome obstacles, no matter the difficulty. In the global business environment you have to be prepared for every eventuality, with the proviso that even the best laid plans are often not enough. You have to posses that something extra, that only true business leaders have, some call it entrepreneurial spirit or business savvy or even market insight, though all titans of the global business arena would agree, that the most important factor is the will. They have to want to succeed. Will is what participants in extreme marathons have in considerable quantities; they have the resolve to persevere against all odds to achieve their goals. Ambition Events’ online community - Ambition Life offers a one stop shop for ultra athletes to: • Discuss upcoming events • Share and obtain training advice • Obtain nutritional and dietary advice • Receive live race tracking and commentary • Access the online sports injury clinic • View the latest products and reviews Testimonials “I wanted to say thank you for a terrific event over the weekend. The ambition team brought something to the event that made it that much more special for everyone. Your enthusiasm, relaxed but professional manner, can do attitude, nothings to much trouble philosophy and attention to detail made it a weekend to remember.” Andy Du Bois, Winner of the Pennine 100 “Thanks for the excellent organization. The organization and facilities were a lot better than I was expecting. It was good to see your support of all of the competitors, it certainly made a difference to me. I hope it was a good event for you and that it continues to run in the future, hopefully support and interest in the event will grow as it becomes more established.” Carl Silver, 2nd Place - Pennine Duathlon       "Ambition Events, a brand of naseba communications Ltd”